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Main Features : The Cultural Dimension of Global Business (7th Edition)

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.

 

The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.

 

Learning Goals

Upon completing this book readers will be able to:

• Understand the interaction between global business and culture
• Discuss comparative values and cultural differences
• Know the importance of understanding nonverbal communication patterns prevalent in the international business arena
• Examine three functional processes critical to success in conducting global business: negotiating, partnering, and managing

Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchlab (at no additional cost): ValuePack ISBN-10: 020589786X / ValuePack ISBN-13: 9780205897865.